PURPOSE Brand sponsored short content is created in branching storyline form to enable the user to pick outcome options at moments in the story that take the user through different story experiences. This converts a consumer into a fan of the brand. Creates brand loyalty. Generates activations and engagement. CONCEPT Utilize the highly programmable suite […]
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Who the hell are you guys?
PURPOSE Convert fan enthusiasm into launch opportunities for upcoming franchise releases. CONCEPTS Rewarding the fans for staying until the end, is a Marvel signature play. Audiences will watch the Avengers trailer play in a YouTube player, which is embedded inside the Sizzle app. Marvel could combine this with some other clue in social media that […]