PURPOSE
Create cross traffic between MGM owned resorts as well as pull in traffic from competitor’s resorts using a cohesive treasure hunt marketing program.
CONCEPT
Take users on a guided tour of a city, looking for and collecting visual holograms. This can lead to any of the multitude of Sizzle outcomes provided in the offer engine. Launch a game, create a social sharing experience, garner market research, increase awareness and customer satisfaction. Create a citywide treasure hunt, navigating an audience to all of the MGM resorts for pieces to the larger puzzle. Generates audience activation and engagement. Social sharing and gamification make this citywide treasure hunt a perfect opportunity to pull in prizes from participating sponsors while driving users to those sponsor’s locations.
COSTS
Monthly Cost: Pick the monthly program, Start Up, Enterprise, Premium or Custom that is appropriate combination of Sizzle Offer Engine™ functionalities for your company or organization.
Additional Game Costs:
First time set up, customized programming and six month exclusive contract to first Merchant to implement:
$30,000 – $100,000 depending upon what kind of game or experience is considered, number of experiences, animations and models required, and how many location maps must be programmed into the game logic. Fee includes 10 hours periodic Sizzle consultation for technical issues, art considerations, long term and short term strategies to help ensure your best process for achieving your objectives.
Costs of AR assets are subject to the choice of assets. If the assets require 3D model building, or licensing of characters, those costs must be quoted on per project, per asset basis. Some assets, such as characters representing cross brand promotion in this situation, would be supplied from the Merchant’s co-op advertising partner.
Gamify the experience. Populate game with 10 prizes and 10 offers – No charge if you perform these tasks yourself, or if you prefer, Sizzle concierge will do this for you for $50 per prize and $50 per offer (minimum 10 prizes and 10 offers required)
Additional prizes or offers after first ten in each category are free if you add them yourself and cost $35 ea. for Sizzle Concierge to upload them for you.
10% Sales Commission on all sold items or $0.25 per clickthrough to Amazon, Shopify, ETSY, Ebay and other 3rd party marketplaces
IMPLEMENTATION
3 Easy Steps
- Click GET STARTED below to log-in/create an account and select this category on the Sizzle dashboard
- Upload your offers, prizes and branded game artwork following the technical specifications provided on the dashboard
- Set the parameters of your game, contact Sizzle for custom programming (allow 4- 8 weeks) and launch
Sizzle away
DISCLAIMER: Mocked up visuals are for illustrative concept purposes only. No direct relationship between MGM Resorts and Sizzle is intended or implied.MGM Resorts trademarks are property of MGM Resorts.
For illustrative purposes only. No relationship between Sizzle and the brands on this page is intentional or implied. Trademarks belong to the original trademark holder.