An Illusion Factory company
As TiVo and DVR became popular, thereby allowing the consumer to skip the commercials, a gaping financial hole was created in the push advertising business model. At this time, The Illusion Factory had just acquired a patent for creating Shared Video on Demand with thousands of engaged users. With the decline of the push advertising model came a vacuum, a need for a commensurate program that rewarded the positive advertising engagements without costing the advertisers extreme amounts of unnecessary money trying to reach them.
Partnered for success with a foundation built on core competencies
CHAIRMAN / CHIEF EXECUTIVE OFFICER
CHIEF TECHNOLOGY OFFICER – THE OFFER ENGINE
PRESIDENT, THE ILLUSION FACTORY
PRESIDENT, SIZZLE CANADA
LEAD PROGRAMMER, STRATEGIC OFFERS
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