PURPOSE Pair a popular entertainment property with a deserving public service program to drive awareness, engagement and support for the cause.
CONCEPT canning the front cover of a Berenstain Bear book provides the user with a quick PSA announcement by an AR character. Scanning the back shows the same character recapping the lesson of the book. Calls-to-action provide information to an additional collaborative partner.
This fun interaction gives the retailer a major opportunity to connect with consumers and cross-market with D.A.R.E. anti bullying, which is a national organization based in LA. An additional tie-in with the L.A., Pasadena school districts, and others, will give Hot Topic a large base to interact with.
COSTS
Monthly Cost: Pick the monthly program, Start Up, Enterprise, Premium or Custom that is appropriate combination of Sizzle Offer Engine™ functionalities for your company or organization.
Additional Game Costs:
Scanning the book cover to launch a video is covered in your monthly program costs. Many variations of this are possible, in terms of bringing the whole book to life. Augmented reality characters could come to life and bring all sorts of new dimensions to the book. Those costs would need to be quoted separately.
Costs of AR assets are subject to the choice of assets. If the assets require 3D model building, or licensing of characters, those costs must be quoted on per project, per asset basis. Some assets, such as characters representing cross brand promotion in this situation, would be supplied from the Merchant’s co-op advertising partner.
Populate game with 10 prizes and 10 offers – No charge if you perform these tasks yourself, or if you prefer, Sizzle concierge will do this for you for $50 per prize and $50 per offer (minimum 10 prizes and 10 offers required)
Additional prizes or offers after first ten in each category are free if you add them yourself and cost $35 ea. for Sizzle Concierge to upload them for you.
10% Sales Commission on all sold items or $0.25 per clickthrough to Amazon, Shopify, ETSY, Ebay and other 3rd party marketplaces
IMPLEMENTATION
3 Easy Steps
- Click GET STARTED below to log-in/create an account and select this category on the Sizzle dashboard
- Upload your offers, prizes and branded game artwork following the technical specifications provided on the dashboard
- Set the parameters of your game, contact Sizzle for custom programming (allow 4 -8 weeks) and launch
Sizzle away
DISCLAIMER Mocked up visuals are for illustrative concept purposes only. No direct relationship with Berenstain Bears and Sizzle is intended or implied. Berenstain Bears Trademarks is the property of Michael Berenstain.
For illustrative purposes only. No relationship between Sizzle and the brands on this page is intentional or implied. Trademarks belong to the original trademark holder.
