PURPOSE
Gamify the experience of finding a local Krispy Kreme retail location, and drive posts to social media, excitement around contests and added purchases from increased volume orders originating out of promotional offers.
CONCEPT
Deliver fun and unique games that drive repeat patronage, increased brand awareness, peer to peer sharing and social media posts.
Kreme Finder Scan the sky with the app. If you are in the vicinity of a Krispy Kreme location, you will see a giant floating donut. Arrive at the location within a certain amount of time to receive a reward or offer!
Name That Donut Match the flashing name to the AR donuts sitting in the space surrounding you. Get the most matches within the allotted time and receive offers or prizes.
Sprinkle it With SizzleFX, adorn your friends, family, and even your dog with multi-colored sprinkles. Apply a Krispy Kreme branded sticker and share socially with #sprinkled. Chance for offers.
Krispy Kreme Sizzle Spin Select 4 menu items. Spin the wheel for a chance to receive offers or prizes on your choices.
Coffee Time Sizzle timed offer is activated at the conclusion of The Voice TV show. Offers for hot or cold drinks are added to your Sizzle wallet.
COSTS
Monthly Cost: Pick the monthly program, Start Up, Enterprise, Premium or Custom that is appropriate combination of Sizzle Offer Engine™ functionalities for your company or organization.
Additional Game Costs:
First time set up, $20,000 – $30,000 to program and test all locations.
Includes 10 hours periodic Sizzle consultation for technical issues, art considerations, long term and short term strategies to help ensure your best process for achieving your objectives
Populate game with 10 prizes and 10 offers – No charge if you perform these tasks yourself, or if you prefer, Sizzle concierge will do this for you for $50 per prize and $50 per offer (minimum 10 prizes and 10 offers required)
Additional prizes or offers after first ten in each category are free if you add them yourself and cost $35 ea. for Sizzle Concierge to upload them for you.
10% Sales Commission on all sold items or $0.25 per clickthrough to Amazon, Shopify, ETSY, Ebay and other 3rd party marketplaces
IMPLEMENTATION
3 Easy Steps
- Click GET STARTED below to log-in/create an account and select this category on the Sizzle dashboard
- Upload your offers, prizes and branded game artwork following the technical specifications provided on the dashboard
- Set the parameters of your game, contact Sizzle for custom programming (allow 4 -8 weeks) and launch
Sizzle away
DISCLAIMER
Mocked up visuals are for illustrative concept purposes only. No direct relationship between Krispy Kreme and Sizzle is intended or implied. Krispy Kreme trademarks are property of Krispy Kreme.
For illustrative purposes only. No relationship between Sizzle and the brands on this page is intentional or implied. Trademarks belong to the original trademark holder.
