GPS enables special SizzleFX to work in specific locations. Drive consumers to retail locations for interaction with their favorite virtual characters. PURPOSE Drive retail traffic to specific locations to access augmented reality experiences and games. CONCEPT Sizzle provides a host of augmented reality holograms for the promotion of entertainment. These holograms can be triggered by […]
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Taste of the season
PURPOSE A global seasonal stunt to bring one of the greatest legends of all time to life. Engage an audience to activate a holographic experience at at key moment in time. Generates viral sharing, user engagement, user identification and increased brand awareness and appreciation. CONCEPT Point your phone into the sky at dusk on December 24th. […]
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The world’s largest flying pizza
PURPOSE Stimulate a user becoming a bigger fan of a brand by giving the consumer a cool experience using Sizzle’s Augmented Reality to deliver a recordable AR stunt that is shareable in all media. CONCEPT User points the camera at a specific region, direction, etc. And GPS trigger starts the stunt. In this situation, it […]
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Theatres use AR to deliver digital swag
PURPOSE Deliver offers to consumers through broadcast media and in physical locations using inaudible audio signals that only Sizzle app can hear. In all circumstances, an audience connecting to an audio signal in a theater, location, radio broadcast, game or television broadcast, is an audience that a Sizzle merchant can market to at a later […]
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Then and Nows reveal new dimensions
PURPOSE Expand the tourism experience by providing augmented experiences that bring history to life while touring a city or region. CONCEPT Augmented experiences reveal historic photos from the user’s current vantage point. Augmentations that appear transposed over the current scene. Stories of famous crime scenes, or stories of heroism, bravery and patriotism. Or developmental changes […]
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Tour the set, find bonus content
Sizzle takes you through the sets of some of the most exciting films, and allows you to find the Easter eggs hidden inside the set for prizes, merch and bonus content. PURPOSE Leverage out of home advertising, broadcast, streaming and print media to trigger the delivery of a Sizzle virtual reality exploration of the set […]
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Transactional augmented reality
PURPOSE Leverage the persuasive power of an augmented reality explanation by making it fully transactional to increase customer interest, increase sales and perpetuate continued engagement. CONCEPT Scan any item to unlock the augmented reality sales kit. In this kit, team members will be able to present product assortments for their customers to experience in the […]
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Use AR to make a citywide treasure hunt
PURPOSE Create cross traffic between MGM owned resorts as well as pull in traffic from competitor’s resorts using a cohesive treasure hunt marketing program. CONCEPT Take users on a guided tour of a city, looking for and collecting visual holograms. This can lead to any of the multitude of Sizzle outcomes provided in the offer […]
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User-adventure branching storylines
PURPOSE Brand sponsored short content is created in branching storyline form to enable the user to pick outcome options at moments in the story that take the user through different story experiences. This converts a consumer into a fan of the brand. Creates brand loyalty. Generates activations and engagement. CONCEPT Utilize the highly programmable suite […]
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Viral AR in-store promotions
PURPOSE Drive consumers into retail locations to access digital assets such as larger-than-life products for the user to shoot a selfie with and post to social media. CONCEPT Create a series of augmented reality products for digital distribution on location in the retail establishments. Reward the user for coming to the retail establishment to get […]